Idea bank

Exam prep and tuition access

EdTech teams, tutors

EducationEdTech

The problem

Students in every district want your course, but their parents pay for things in cash and mobile top-ups.

With Digimart

Sell a monthly pass over mobile balance - the same money they already use to recharge.

Exam Prep and Tuition Access

Paying the Way Families Already Pay

Parents across every district want their children to have access to strong tutoring, but many of them manage household money in cash and mobile top ups, not through a bank card tied to an online account. An EdTech product that only accepts cards is invisible to a large part of its addressable market.

The typical path to purchase looks like this:

A parent or student selects the monthly pass Digimart sends an OTP to the registered Grameenphone number Confirmation activates access to that month's content The pass renews automatically each month unless cancelled

Why This Matters More in Education Than Elsewhere

Education products live or die on consistent access across a full term, not a single purchase. A few practical outcomes follow from billing this way:

Access does not lapse mid month because a card expired or was declined Pricing can match what a family already spends on mobile recharge No bank account is required on either the student's or the parent's side Renewal is handled automatically, so tutors are not chasing payments

It is worth noting that this model depends on the payer being reachable at the same mobile number every cycle, so it works best for individual or family accounts rather than shared institutional billing.

Access that depends on a working card is access that quietly disappears for the families who need it most.

Where This Fits Into Your Product

The Subscription Charging SDK sits behind the course or pass unlock screen. Tutors and EdTech teams generally attach it to the same "Enroll" or "Continue" action students already use, so the only thing that changes is what happens after the tap.